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How Much Does a Trade Show Booth Cost?

Trade Show Booth Pricing by Size, Purchase and Rental

A trade show booth can range from a budget-friendly 10x10 rental to a large 20x20 or island exhibit, with pricing based on size, whether you buy or rent, graphics and installation. See real starting prices, what's included and how to plan your trade show budget.

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Trade Show Booth Cost by Size

Compare starting prices to buy or rent a trade show booth. Actual cost depends on design, graphics and features.

Booth Size Purchase Price (From) Includes (Purchase) Rental Price (From) Includes (Rental)
10 x 10 Trade Show Booth From $820 8x3 hopup frame with front graphic and roller carry bag From $800 Rental kit, custom graphics and delivery to your show
10 x 20 Trade Show Booth From $1,895 20' curved backwall with single-sided pillowcase graphic From $2,000 Larger rental kit, custom graphics, counters and delivery
20 x 20 Trade Show Booth From $17,102 Circular center tower with four truss arms and two curved counters From $21,000 Island rental exhibit, premium graphics and on-site support
Island / Custom Trade Show Booth Custom Quote Custom design, large-format graphics, overhead displays and premium features Custom Quote Custom rental exhibit sized and designed for your space

The Costs Exhibitors Forget

Your booth is only part of the investment. Ask your show decorator and venue about these additional costs before you exhibit.

  • Drayage

    Material handling fees charged by the show's official decorator to move your booth and freight in and out.

  • I&D Labor

    Professional labor to install and dismantle your booth, often billed by the hour at the show.

  • Electrical

    Power drops, extension cords and outlets are billed separately by the venue at most shows.

  • Carpet

    Many convention centers require carpet or flooring in your booth space, rented separately.

  • Shipping (Both Ways)

    Freight to and from the show, plus advance warehouse or show-site delivery fees.

  • Storage

    Storing your booth between shows, either in-house or with a storage provider.

  • Show Services Deadlines

    Ordering electrical, labor and other show services after the deadline can cost significantly more.

What a Trade Show Booth Actually Costs

Real starting prices for the most common booth sizes. Actual cost varies by design, graphics and features.

  • 10ft freestanding backlit trade show display with full-color graphics

    First-Time Exhibitor 10 x 10 Trade Show Booth

    Purchase Price (From)
    $820
    Rental Price (From)
    $800
    Typically Includes
    Structure, graphics & backdrop

    Starting From$800

    View 10x10 Displays
  • 10x20 trade show display with curved graphic panels

    Regional Exhibitor 10 x 20 Trade Show Booth

    Purchase Price (From)
    $1,895
    Rental Price (From)
    $2,000
    Typically Includes
    Larger structure, graphics & counters

    Starting From$1,895

    View 10x20 Displays
  • 20x20 island trade show exhibit with an overhead sign and city street graphics

    Larger Exhibitor 20 x 20 / Island Trade Show Booth

    Purchase Price (From)
    $17,102
    Rental Price (From)
    $21,000
    Typically Includes
    Center tower, truss arms & counters

    Starting From$17,102

    View 20x20 Displays

How to Cut Costs Without Looking Cheap

Maximize your budget and still create a professional, eye-catching trade show booth.

  • Choose the Right Size

    Pick a 10x10, 10x20 or 20x20 that fits your goals and expected traffic.

  • Use Modular Designs

    Reconfigure your trade show display for multiple shows and spaces.

  • Invest in Quality Graphics

    High-impact trade show graphics and backlit displays create a professional look.

  • Rent for Occasional Shows

    Trade show booth rentals are cost-effective if you exhibit once or twice a year.

  • Work With an Experienced Partner

    Avoid costly mistakes on drayage, shipping and show services with expert guidance.

Frequently Asked Questions

Get answers to common questions about trade show booth costs.

How much does a trade show booth cost on average?

Cost depends on size and whether you buy or rent. 10x10 booths start from $820 to purchase or $800 to rent, 10x20 from $1,895 or $2,000, and 20x20 from $17,102 or $21,000. Request a custom quote for your exact space.

Is it cheaper to rent or buy a trade show booth?

Renting has a lower upfront cost and is a good fit for one-time or occasional shows. Buying is a bigger investment but offers better long-term value if you exhibit frequently.

What additional costs should I budget for?

Beyond the booth itself, plan for drayage, installation and dismantling labor, electrical, carpet, shipping both ways and storage between shows.

How can I reduce my trade show booth costs?

Choose the right size for your goals, consider a modular or rental exhibit, and work with an experienced partner to avoid costly mistakes on shipping and show services.

Do you provide installation and dismantling?

Yes. We handle delivery, installation and dismantling so your team can focus on the show. Contact us with your show details and we'll confirm what's included.

How much does shipping cost for a trade show booth?

Shipping costs vary based on booth size, weight and destination. We coordinate shipping and can include an estimate as part of your quote.

Can I reuse my booth for multiple shows?

Yes. A purchased booth is built to be reused, and even rental graphics can be swapped between shows while reusing the same structure.

Do you offer custom quotes for larger or island booths?

Yes. Island and custom-sized booths are quoted individually based on your space and design. Request a custom quote to get started.